Pur (styled PŪR; pronounced as “pure”) is a division of Helen of Troy Limited that produces Pur Water products. Pur products include water filter faucet mounts, pitchers, side taps, dispensers, coolers, and filtration systems for Kenmore refrigerators of Sears Holdings Corporation. The Pur brand was created and products invented by Minneapolis-based Recovery Engineering, Inc. , which was sold to P&G in 1999 for approximately US$213 million.